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    • The Coffee & Tea Route

    A sensory and strategic journey for your business


    The Coffee and Tea Route is more than just a tour: it is an experience that connects tradition, innovation and consultancy. Here, roasters, manufacturers and distributors become strategic partners, helping you create unique and profitable propositions.

    Our purpose? To inspire you, advise you and support you in the evolution of your business.

    Discover The Coffee and Tea Route freely!

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    • 45+ EXHIBITORS
    • PAVILIONS: 1, 2, 4, 5 & 7

    Explore all areas of the route to connect with the entire coffee and tea ecosystem

    Locate all exhibitors on the route map
    P1
    P2
    P4
    H4
    P5
    P7

    TIRMA

    Pavilion P1, Street A, Stand 282

    TIRMA

    Pavilion P1, Street A, Stand 282

    RIANTEA

    Pavilion P2, Street F, Stand 151

    TEAVOILA

    Pavilion P2, Street C, Stand 141

    DELIPROD

    Pavilion H4, Street C, Stand 130

    GLOOP

    Pavilion H4, Street C, Stand 2

    ELTAR

    Pavilion P7, Street B, Stand 31

    KRACO

    Pavilion P7, Street B, Stand 41

    MOKATE

    Pavilion P7, Street B, Stand 31

    INCAPTO

    Pavilion P7, Street C, Stand 70

    MAZZER

    Pavilion P7, Street C, Stand 40

    BICAFE

    Pavilion P7, Street E, Stand 21

    Learn about the 4 activities designed to boost your business vision

    Monday 23 March | 9:30AM – 18:30PM

    Tuesday 24 March | 9:30AM – 18:30PM

    Wednesday 25 March | 9:30AM – 18:30PM

    Friday 26 March | 9:30AM – 18:30PM

    Explore all activities

    INTERNATIONAL COFFEE TRENDS

    Coffee: innovation, wellbeing and sustainability in every cup

    Coffee remains a global ritual, but today it is being reinvented through innovation, functionality and sustainability. Discover what is shaping current trends:

    • Innovative flavours and formats: limited editions, compostable capsules and drip bags for unique experiences.
    • Filter coffee on the rise: over 50% of consumers prefer it.
    • Wellbeing in every cup: functional ingredients such as adaptogens and nootropics.
    • Sustainable commitment: transparency, certifications and recyclable packaging.
    • Accessible luxury: unique origins and premium experiences for every customer.

    INTERNATIONAL TEA TRENDS

    Tea: wellbeing, matcha and sustainability lead the way

    Tea consumption is increasingly focused on wellbeing, naturalness and personalised experiences, with a strong presence of matcha and growing attention to sustainability.

    • New flavours and formats: limited editions, creative blends and caffeine-free alternatives.
    • Functionality and health: natural ingredients, adaptogens, probiotics and blends for energy, relaxation or digestion.
    • Sustainability: traceable sourcing, eco-friendly packaging and ethical commitment.
    • Premium experiences: exclusive products and a focus on young consumers and women.
    • Matcha: a global protagonist thanks to its antioxidant benefits and versatility, featured in drinks, desserts and even cocktails.

    THE COFFEE AND TEA ROUTE

    From supplier to partner: your ally in business

    On the Coffee and Tea Route, the ecosystem becomes your strategic advisor. We help you design memorable experiences, optimise your offering and anticipate trends to stand out in the market.

    Connect with our experts in Hall 7

    AGENDA AND ACTIVITIES

    Learn, taste, connect

    Conferences, workshops, tastings and live demonstrations to discover new techniques and opportunities. Experience it first-hand and take away ideas that make a difference. Don’t miss the The Coffee Stage programme.

    Learn more
    • 45+ EXHIBITORS
    • PAVILIONS: 1, 2, 4, 5 & 7
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    Alimentaria & HOSTELCO
    Exhibitors and Products Catalogue

    The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

     

    For this reason, we recommend you to check it frequently.

    Exhibitors