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Track: Marketing and Communication

Wed 20
16:00h
Round Table | The Horeca Hub

Improving product communication: From the catering to the consumer

Emilio Gallego
Emilio Gallego Hostelería de España General Secretary Moderador/Presentador
Ricardo Migueláñez
Ricardo Migueláñez Agrifood Comunicación CEO Speaker
Jimmy Pons
Jimmy Pons NFT-Management System Co-founder Speaker
María Velasco González
María Velasco González Secretaría de Estado de Turismo Advisor Speaker

20-03-2024 16:00 20-03-2024 16:45 Europe/Madrid Improving product communication: From the catering to the consumer

In an environment where the consumer is increasingly changing, it is essential to enhance the communication strategies of interprofessional products. In this round table, we will discuss how to improve communication with the end consumer and the role of the hospitality industry in this communication.

 Hall 6 | The Horeca Hub – Talks Stage 2
16:00h - 16:45h Hall 6 | The Horeca Hub – Talks Stage 2
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17:45h
Conference | The Alimentaria Hub

Brave brands

Gemma Cernuda
Gemma Cernuda Ellas Deciden CEO Speaker

20-03-2024 17:45 20-03-2024 18:15 Europe/Madrid Brave brands

Conference about branding. BRAVE BRANDS.

 Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
17:45h - 18:15h Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
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Thu 21
12:00h
Conference | The Alimentaria Hub

Arroz Dacsa: Turning a basic into a love brand

21-03-2024 12:00 21-03-2024 12:30 Europe/Madrid Arroz Dacsa: Turning a basic into a love brand

Lorena Lázaro, head of communications at Dacsa Group and Jorge Herrero, Creative Director at KIDS agency, reveal the keys to the strategic change of the Arroz Dacsa brand towards a more creative and digital approach.

 Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
12:00h - 12:30h Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
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Alimentaria & HOSTELCO
Exhibitors and Products Catalogue

The list of exhibiting companies is provisional and is updated constantly, so it is subject to change.

 

For this reason, we recommend you to check it frequently.

Exhibitors
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