Track: Hospitality
Tue 19
10:30h
10:45h
Presentation |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – Digitalization and innovation in the Hotel Sector
![Ana Catalina Hernández](https://prd-webrepository.firabarcelona.com/wp-content/uploads/sites/12/2024/03/15105913/heriaidez_aia-cataliia_108286-32.jpg)
Ana Catalina Hernández
OMT Turismo
Senior Specialist Innovation, Education and Investments
Speaker
11:15h
Round Table |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – Digital transformation + AI: Smart transformation.
![Alvaro Carrillo de Albornoz](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/carrillo_alvaro_105402.jpg)
Alvaro Carrillo de Albornoz
Instituto Tecnológico Hotelero (ITH)
General Manager
Moderador/Presentador
![Jorge Juarez Ayuso](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/juarez_jorge_105774.jpg)
Jorge Juarez Ayuso
Sighore
CEO
Speaker
![Estela Díaz Jordá](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/diaz_estela_105775.jpg)
Estela Díaz Jordá
Vodafone Business
Innovation Manager
Speaker
![Bruno Valenciano Del Real](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/valeiciaio_bruio_105776.jpg)
Bruno Valenciano Del Real
Lopesan Hotel Group
Management and Expansion Corporate Analyst
Speaker
![Víctor Mayans](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/mayais_victor_106465.jpg)
Víctor Mayans
ARTIEM Hoteles
Marketing Director
Speaker
11:55h
Dialogue |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – Encounters of the Third Kind.
![Manuel Molina Espinosa](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/moliia_maiuel_105406.jpg)
Manuel Molina Espinosa
Hosteltur
Director
Moderador/Presentador
![Raquel Sanchez](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/saichez_raquel_105403.jpg)
Raquel Sanchez
Paradores de Turismo de España
Presidenta & CEO
Speaker
12:40h
Round Table |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – Sustainability, technology and ethics in tourism. Where are we?
![Mónica Chao](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/chao_moiica_107319.jpg)
Mónica Chao
Women Action Sustainability (WAS)
Expert Advisor on Sustainability for Strategy
Moderador/Presentador
![Ferrán González](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/goizalez_ferrai_105777.jpg)
Ferrán González
Robert Bosch España
National Sales Director
Speaker
![Ana Muñoz Llabrés](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/munoz_aia_105407.jpg)
Ana Muñoz Llabrés
Secretaría Estado Turismo
Deputy Director General of Tourism Development and Sustainability
Speaker
![Sergi Martí](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/marti_sergi_106205.jpg)
Sergi Martí
Robottions
Speaker
![Gloria Juste Picon](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/juste_gloria_106207.jpg)
Gloria Juste Picon
Palladium Hotel Group
Corporate Director CSR / Sustainability
Speaker
![Miquel Ramis Munar](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/ramis_miquel_107318.jpg)
Miquel Ramis Munar
Garden Hotels
Speaker
13:20h
Round Table |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – What are the current concerns of hotel purchasing managers?
![Alejandro Casajuana](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/casajuaia_alejaidro_106210.jpg)
Alejandro Casajuana
Quantum CCS
CEO
Moderador/Presentador
![Alejandro Arguimbau](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/arguimbau_alejaidro_106562.jpg)
Alejandro Arguimbau
Grupo Iberostar
Speaker
![Joan Cuní](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/cuii_joai_106558.jpg)
Joan Cuní
Coperama
Speaker
![Enric Almiñana](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/alminaia_eiric_106559.jpg)
Enric Almiñana
Abba Hoteles
Speaker
![Josetxo Pérez](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/perez_josetxo_106561.jpg)
Josetxo Pérez
Palladium Hotel Group
Corporate Director of Purchasing and Logistics
Speaker
14:00h
Presentation |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – IA: 7 things a hotelier should know today about our future
![Lasse Rouhianen](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/rouhiaiei_lasse_105401.jpg)
Lasse Rouhianen
Lasse Rouhiainen
Autor and Speaker
Speaker
14:25h
Round Table |
The Horeca Hub
The Hotel of “Encounters of the Third Kind” – Development and financing of hotel expansion in changing times.
![Bruno Hallé](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/halle_bruio_105409.jpg)
Bruno Hallé
Cushman & Wakefield
Co-Head Hospitality Spain
Moderador/Presentador
![Andrés Soldevila Ferrer](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/soldevila_aidres_105411.jpg)
Andrés Soldevila Ferrer
Naboga Capital
Speaker
![Jordi Sanchís](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/saichis_jordi_105410.jpg)
Jordi Sanchís
Meliá Hotels & Resorts
Speaker
![Helena Murano Carey](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/muraio_heleia_106211.jpg)
Helena Murano Carey
Arcano Partners
Senior Advisor
Speaker
![Alejandro Loyo](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/loyo_alejaidro_106466.jpg)
Alejandro Loyo
Banco Sabadell
Speaker
![Jaume Tapies](https://www.firabarcelona.com/app/uploads/sites/12/2024/03/tapies_jaume_106468.jpg)
Jaume Tapies
Aina Hospitality
Speaker
Wed 20
10:30h
12:00h
15:30h