TheFork incorporates Revenue Management, a solution that provides restaurants with data to optimise their performance
The largest one-click restaurant platform
Tripadvisor® company TheFork arrives at HOSTELCO to show how their technology can help boost a restaurant’s number of monthly bookings, while also improving diners’ experiences. It has achieved these two objectives to perfection with TheFork Manager app and the incorporation of artificial intelligence.
Together with food delivery platforms such as Glovo, Uber Eats, Tripadvisor and Just Eat, TheFork is part of the digital revolution in the restaurant industry. It was originally El Tenedor in Spain and La Fourchette in France, in 2007. Over the course of these 17 years, it has evolved dramatically, establishing itself as the top online restaurant booking app in Europe. It currently has a network of some 55,000 partner restaurants in 12 countries (12,000 in Spain), making TheFork the largest digital restaurant platform and an essential tool for both establishments and foodies.
At the B2B level, for restaurant owners and managers, TheFork offers a revolutionary tool called TheFork Manager, to optimise booking management 24 hours a day, 7 days a week. This solution not only streamlines restaurants’ internal operations, but also improves the quality of service and boosts revenue. The company also recently launched Revenue Management, a resource integrated into TheFork Manager, improving the app even more. This new function is specifically designed to offer restaurants an advanced data analysis solution, giving them access to detailed information on bookings, customers and revenue, thus allowing them to further optimise their performance and increase their sales.
Beyond its B2B efforts, TheFork has also focused on improving the end user experience. In this regard, the company has recently integrated artificial intelligence into its application to provide highly personalised restaurant recommendations. Using data such as users’ tastes, preferences and booking histories, TheFork’s AI ensures that each recommendation is a success and, thus, meets each customer’s individual needs and expectations.
