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Patricia Silva

Managing Director | SAM Sensory and Consumer Research Spain
Patricia Silva

Biography

Ph.D. in Sensory Science and Consumer Behaviour. Expert finding opportunities to decode consumer behavior and translate them into actionable guidelines for commercial opportunities.

Sessions

13:00h
Conference | The Alimentaria Hub

Value scoring: Product value in the eyes of the consumer

Patricia Silva
Patricia Silva SAM Sensory and Consumer Research Spain Managing Director Speaker

19-03-2024 13:00 19-03-2024 13:45 Europe/Madrid Value scoring: Product value in the eyes of the consumer

Value Scoring looks at how a product and its brand, as a whole, is valued by its consumers. It evaluates the sensory perception of a product and its packaging and brand in the same session. It allows to identify which specific product, pack or brand attributes the client needs to work on to increase market share with the relevant consumer segment.

 Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
Tue 19 13:00h - 13:45h Hall 5 | The Alimentaria Hub – Innoval Room by CaixaBank
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Alimentaria & HOSTELCO
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