The best innovation and business platform for the Horeca channel
The Horeca Hub is Alimentaria & Hostelco’s star attraction to make Hostelco 2024 the biggest multi-disciplinary event among the professionals that lead the Horeca channel.
THE HORECA HUB
The crucial topics of the industry, up for debate
Hall 6
From Hostelco & Restaurama, the Horeca Hub’s aim is to support the whole hospitality and catering industry to be more competitive based on the management, innovation, digitalisation and sustainability of its businesses.
With an area of over 2,000 m2, it will simultaneously host talks, live cooking shows, tastings, and the latest innovations, products and solutions in the hospitality and catering industry.
Networking and business opportunities
To continue promoting networking and business opportunities for professionals in the industry, The Horeca Hub hosts the Buyers’ Lounge – a space that brings together the main international key buyers, invited as Hosted Buyers by the organisation, and domestic VIP buyers from the Horeca segment.
Knowledge transfer
Initiatives designed to attract and retain talent in the hospitality industry, promote sustainable practices, promote digitalisation and the application of artificial intelligence in the hospitality business, promote innovative solutions that improve the customer experience and anticipate new consumer trends.
Food & Hospitality startups
Showcookings and Master Classes
Knowledge and debate
Robot Solutions
Prizes and competitions
More HORECA offering in our new Coffee, Bakery & Pastry section
Hall 7
A new space that brings together the latest offering in food products as well as equipment, machinery, accessories and technology for these production segments. It also hosts activities and various events such as the Spanish final of the Neapolitan Pizza World Championship, organised with the collaboration of the Associazione Verace Pizza Napoletana, which took place on Monday, 18 March 2024.